Taboos are changing for the selfie generation.

Male Make-up counters could hit stores within the next five years, says a L’Oreal Executive. Vismay Sharma, L’Oreal’s UK managing director, told the Daily Telegraph that demand for make-up among men is growing fast.

Although there is a small group of men using makeup products, Sharma predicts within 5 to seven years drug stores and department stores will have male-targeted counters.

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