Oreo cookie owner Mondelez International is offering a $500,000 prize for “the next great Oreo creation.”

Along with this week’s release of the new “Firework” Oreos, which have “popping candy” in the creme filling, the cookie maker is also urging fans to text or tweet them with their new big flavor ideas.

It’s called the #MyOreoCreation contest.

The winning flavor will also be produced and sold nationwide.

Full rules for the contest can be found HERE.


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