Mild-mannered monster record-shredder. Yep!
This guy looks like a nice, quiet fella, but OMG he is absolutely killing the music industry!
Ed Sheeran obliterated a number of streaming records with his third album ÷.
His album had more than 56.73 million streams worldwide in the first 24 hours of its release on Spotify, beating the previous record held by The Weeknd’s Starboy.
He also broke his own record for plays of a single track on Spotify in 24 hours with ‘Shape of You’, which was streamed 10.12M times on the platform after its record-setting 7.94M streams when it was released on 6 January.
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