No one ever thought they’d see the day when Netflix and Comcast joined forces.

Well, believe it or not, that day is here.

Beginning next week, Comcast X1 cable boxes will host Netflix.

Netflix CEO Reed Hastings says the addition of Netflix to a cable giant like Comcast will be a “big boost in the number of households that can get Netflix on their TV.” Both Netflix and the pay-TV industry have seen a decline in subscribers, so this collaboration will hopefully give them both a boost in sales.



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